Content Marketing
If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
But what does marketing actually mean for your business? What makes it different from what you already do to sell your products and services?
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Marketing vs. Traditional Copywritingwhat’s the difference?
Marketing uses blogs, podcasts, video, and social media sites as a vehicle conduit.
Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.
Two totally different things, right?
In any smart online marketing strategy, they work together.
Content marketing is being used by 86% of businesses today. But effective marketing? Not so easy to find.
Effective content marketing Harnesses all the persuasive power of the best copywriting
When you utilize proven copywriting techniques to create your online content, you’ll find readers will:
- Subscribe to your work
- Share it with others
Repeat this many times over and you’ll have a loyal audience for your digital business and watch your followers grow.
There’s a big audience out there for almost every topic under the sun. But there’s an equal amount of companies and brands competing for them.
You need the right formula to stand out, stay on top, and keep growing your base.
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