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The value of a contact page highlights the significance of SEO as well. People use search engines as a modern-day version of window shopping, therefore it’s crucial to include details about your store’s location and contact information. Allowing clients to see this information without even going to your website is one method to make it simple to obtain. Google makes this possible by allowing companies to publish their contact information in search results and provides comprehensive instructions on how to do so here. Even though visitors to your website may only stay for 15 seconds, this feature can lengthen the total amount of time prospective clients spend seeing information about your company. Google accounts for 10% of people’s online time, according to a 2013 comScore research, and they spend more time there than virtually any other website. Use search engines to communicate your most fundamental information to prospective clients.
By making yourself even more available to your consumers, including ways of contact more than simply a phone number might prove to be very helpful and strengthen your connection with them. A submission form on your contact page is one way to increase the number of people that convert to customers for your website. More significantly, it may create a more intimate bond with the consumer by enabling them to contact your company directly at any moment. The probability that a website visitor will become a regular customer in your store increases when they have the option to communicate with your business at their leisure using a straightforward submission form. When HubSpot, a firm that creates inbound marketing tools, evaluated 40,000 of its customers’ contact forms, they discovered that conversion rates increased by approximately 50% when a form featured only three input fields (name, email, and message).